Case Study: How Topiary Marketing's New Website Changed Their Client Enquiries

Topiary Marketing is a marketing agency based in Harare, Zimbabwe. Like many creative businesses, they were excellent at what they did for clients — but their own online presence did not reflect that excellence. When they came to Invitt Co, the gap between the quality of their work and the quality of their digital front door was significant. Here is how we closed that gap, and what happened as a result.

The Challenge

Topiary Marketing faced a problem that is common for service businesses in Zimbabwe: their website and social media presence did not match the calibre of work they were delivering to clients. Potential clients who found them online were not getting an accurate impression of who they were or what they were capable of. In a market where trust and credibility are everything, this mattered enormously.

Specifically, the issues were:

• An outdated website that did not showcase their portfolio effectively
• No clear articulation of their service offering and pricing structure
• Weak on-page SEO with no local keyword optimisation for Harare
• No Google Business Profile established
• A logo that had not evolved with the brand

What We Built Together

The rebuild process started with a discovery session to understand Topiary Marketing's clients, their strengths, and how they wanted to be perceived in the Harare market. From there, we built a website that led with their portfolio — showcasing actual client work prominently — and structured their service pages to speak directly to the kinds of businesses they wanted to attract.

We also undertook a full logo redesign, developing Concept C: a sharp lettermark-based identity in a navy and blue palette that communicated precision and professionalism — a significant visual upgrade that the team immediately adopted across all their materials.

On the technical side, we implemented the full SEO stack: proper title tags and meta descriptions for every page, structured data markup, a submitted sitemap, canonical tags, and a Cloudflare email obfuscation bypass to ensure their contact details displayed correctly for visitors while remaining protected from spam bots.

The Results

Within weeks of the new site going live, the quality of inbound enquiries improved noticeably. Potential clients arriving at the new site were better informed about Topiary's services before making contact — meaning initial conversations were more qualified and required less education. The professional logo and visual identity also opened doors to larger client conversations that the previous branding had made harder.

The Google Business Profile, once set up and verified, began generating additional discovery from Harare-based businesses searching for marketing services — a new inbound channel that had not existed at all previously.

Key Lesson: Your Brand Is Your First Pitch

For any professional services firm in Zimbabwe — marketing agencies, law firms, accountants, consultants — your website and visual identity are doing sales work 24 hours a day. Every potential client who Googles your name or visits your website before deciding whether to contact you is being influenced by what they see. If what they see does not reflect the quality of your actual work, you are losing business you never even knew you could have won.

See our work at invitt.co.zw/portfolio. Ready to close the gap between your actual quality and your online presentation? Get a free audit from Invitt Co.

Also read: Case Study: How We Got Mwiwa Borehole Drilling Found on Google in Under 60 Days